🧠 The Neuroscience of Creativity What once seemed to be a magical and inexplicable phenomenon reveals itself today as the result of complex and measurable neurobiological processes that occur in our brain. Creativity has ceased to be merely an artistic talent to become a strategic competence — in science, in the marketplace, and in everyday life. And here is the fascinating point: 👉 Creativity is not magic — it is biology

🧠 Disinformation and Creativity We live in an era where lying has stopped being an accident — it has become architecture.And like any sophisticated architecture, it requires design, technique and, above all, creativity. 👉 Creating a fake news story is not a random act — it is a complex cognitive process. It requires imagination, mental forecasting, emotional reading of the other person, and mastery of cognitive biases. In other words: ✨ Creating disinformation requires

🧠 The Battlefield between Truth and Emotion We live in an era in which lies have evolved. What used to be street corner rumours is now high-resolution emotional engineering — algorithms that know our fears, desires and biases better than we know ourselves. Fake news is not merely false information: it is precise neurological stimuli, designed to hijack our brain chemistry. 🧬 But there is good news: neuroscience is mapping this code. ✨

🧠 The Neuroscience of Misinformation   We live in an age where truth competes with speed. Information arrives before verification, and the brain — wired to react faster than it reflects — becomes vulnerable to what feels true, not necessarily to what is true.   Misinformation doesn’t spread because people are naive. It spreads because the human brain is efficient.

 Brain and Invented Reality We live in the era of overlapping realities. Between what is seen, what is edited, and what is invented, the human brain is being forced to do something it was never designed for: to distinguish the real from the artificial. After all, the brain wasn’t born for deepfakes, AI filters, or mixed realities. Neuroscience is showing that separating the false from the convincing isn’t easy. And that, in practice, the mind doesn’t seek truth — it seek

🧠 Smart apps and Techniques that enhance Performance and Cognition We live in the era of augmented intelligence — a time when the brain and machines are starting to work together. But make no mistake: AI doesn’t replace the brain — it challenges it to evolve. If the brain is the engine, AI is the turbo. Together, they form a continuous learning system that can improve focus, creativity, memory, and decision-making.

🧠Psychedelics in Everyday Life   Psychedelic comes from the Greek psyche (mind) and deloun (to manifest): “that which reveals the mind.” And perhaps this is what neuroscience is teaching us — not that we need substances to expand consciousness, but that the brain itself has natural pathways to access states of expanded perception, connection, and well-being.

Psychedelic Therapy: Science in Control 🧠  Psychedelic Therapy The topic of psychedelics is caught between fascination and taboo — but brain science may be rewriting its story. Today, it returns to the centre of discussions — now scientific  — no longer as a symbol of counterculture, but as a legitimate field of modern neuroscience . From psilocybin to LSD, from MDMA to DMT, substances once viewed with suspicion are now being studied in clinical contexts, with promising resu

🧠 Dealing with Collective Shocks Wars, attacks, natural disasters, massacres or tragedies that dominate the headlines — all these episodes leave marks that go beyond statistics. They reach something deeper: the collective nervous system.When the world seems to collapse, the brain reacts as if danger were right at the door. And even those who have not experienced the event directly can feel the effects — anxiety, anger, apathy, confusion.

🧠 Neuroscience of Political Violence These extreme acts – from attacks on institutions to online hate speech – are not only social, but also cerebral. Neuroscience reveals how the brain processes radical ideologies and violent impulses, offering clues to prevention and mitigation.Understanding this intersection between biology and ideology is essential to building societies that are more resilient to extremism.

🧠 Reducing Conflict In October 2025, the world simmers with conflicts beyond headlines. These global events ripple into our lives: heated work debates on economic impacts, family arguments over political news, or X threads turning toxic. But neuroscience offers practical techniques to transform these moments into constructive dialogue.

💡 Applying Neuroscience in Work: 5 Tips to Improve Your Performance If you think that neuroscience is thing of laboratory, think again! It can be a tool powerful for the day to day in work, helping you to prepare for challenges, maintain the focus and elevate your productivity. Based in concepts as neuroplasticity, attention selective and activation cerebral – tips that focus in the individual without depend of teams or environments collectives.

💡 Neuroscience of Leadership: How the Brain Shapes Decisions, Empathy, and Stress If you think leadership is only about strategy, spreadsheets, and goals, it’s time to look up — literally — and focus on the brain. Remember when I said the brain is a social organ? And that a leader, more than anyone in a company, is in the spotlight and needs enough emotional intelligence to sustain themselves and influence those around them?

Discover how habits are formed in the brain, why the're so hard to break, and what neuroscience reveals aboout creating lasting behavior change. A deep, accessible, science-based explanation.