🧠 Neuroethics: The Dilemmas of Brain Science The human brain is the most complex organ we know. Studying how it works has brought us extraordinary advances — from treatments for neurological diseases to technologies that allow us to control machines with thought. But, along with progress, dilemmas also arise: how far can we (or should we) go when we talk about manipulating, improving, or even “reading” the human brain?

💡 Neuroscience of Leadership: How the Brain Shapes Decisions, Empathy, and Stress If you think leadership is only about strategy, spreadsheets, and goals, it’s time to look up — literally — and focus on the brain. Remember when I said the brain is a social organ? And that a leader, more than anyone in a company, is in the spotlight and needs enough emotional intelligence to sustain themselves and influence those around them?

🧠 What does science say about intuition? Intuition is a word that sparks curiosity. It is often called the “sixth sense,” associated with hunches or that inner voice that seems to guide us in certain situations. However, far from being something mystical or supernatural, science shows that intuition is a real process of the human brain — fast, unconscious, and strongly based on our life experience.

🧠 How can you use your brain to make better decisions? Every day we make decisions. From the simplest ones, like choosing what to eat for breakfast, to the most complex, like changing jobs or investing in a project. But do we always make the best decisions? Neuroscience shows that the brain has specific mechanisms for decision-making — and that knowing these mechanisms can help you choose better.

When we think about how the brain works, it is common to imagine a network of billions of neurons firing electrical signals. But in fact, this network does not communicate only with electricity. Between one neuron and another there is a microscopic space — the synaptic cleft — and this is where one of the most fascinating and fundamental components of neuroscience comes into play: neurotransmitters.

Empathy and communication are two fundamental pillars of human life. At work, in personal relationships, or even in the way we learn, the ability to understand and to be understood makes all the difference. Brain science shows that both empathy and communication are not just “social skills,” but functions deeply rooted in our nervous system. Understanding how they work helps transform the way we relate to each other and strengthen more genuine connections.

We live in a world where generations coexist side by side — from Baby Boomers to Millennials, from Generation Z to Alpha. Each one brings with it different ways of thinking, learning, and relating to the world. But does each generation’s brain really work differently? The answer lies in neuroscience: the human brain is highly plastic, meaning it shapes itself according to the experiences and stimuli it receives.

💼How Neuroscience Can Transform the Way You Work The world of work has changed. The rush, constant distractions, mental exhaustion and increasingly hybrid and technological models demand a new way of thinking — and, above all, a new way of acting. That's where neuroscience comes in. By understanding how your brain works, you can make smarter decisions, preserve your mental health, and improve your performance. It's not about working more, but about working better .

🧠 What is the “future of work”? The world is changing at a fast pace. Automation, artificial intelligence, remote and hybrid work models, rising burnout, and a new perspective on quality of life are transforming the way we live and produce. In this scenario of constant change and adaptability, how is our brain coping with all of it?

Learn how neuroscience explains empathy, leadership and influence - and how your brain can help you build better human connections and lead with purpose.

Discover how habits are formed in the brain, why the're so hard to break, and what neuroscience reveals aboout creating lasting behavior change. A deep, accessible, science-based explanation.

Learn how emotions, hormones, and biases affect your choice. Discover the brain mechanisms behind decisions and how to improve them.

Discover how the brain creates thought, memory, and decisions with cognitive neuroscience. A clear guide to mind and brain.

Why we are talking so much about the brain today? 🧠 Why Are We Talking So Much About the Brain Today?   Open a business book, listen to...

Explore how neuroscience has evolved since 2005 - from brain imaging and plasticity to AI, epigenetics, and the ethics of brain tech.