🧠 5 Neuroscience-Based Exercises to Innovate   Creativity isn't a gift reserved for the few — it's a capacity that can be trained and strengthened. And neuroscience has shown that small daily practices can unlock neural pathways, make thinking more flexible and generate ideas that wouldn't appear on "autopilot".   If you feel you need more innovative ideas at work, in your studies or in your personal life, here are 5 practical exercises based on scientific evidence.

The Creative Potential of Positive Stress (Eustress) When we talk about stress, the mind almost automatically summons images of exhaustion, irritation, suffocating deadlines and sleepless nights. But for the brain — this sophisticated and surprisingly pragmatic machine — efficient work does not happen only at the poles of “absolute calm” or “total chaos”. The real magic lies in the space between stillness and collapse, where there exists a vast,fertile and deeply human terri

⚡ Creativity That Emerges Under Pressure: A Neuroscientific Perspective on Emergency Stress   For a long time, we believed that creativity was synonymous with calm, contemplation and abundant time. The classic image of the "creative genius" is someone isolated, silent, without interruptions or urgencies — perhaps in a mountain cabin bathed in natural light.   But, I'm sorry to tell you, everyday human life — and neuroscience itself — tell a different story, and often a mo

🎨 Breaking the Myth: Creativity Is Not a Gift, It's a Skill For years, we believed that creativity was reserved for artists, geniuses and "minds out of the ordinary". The great turnaround that neuroscience brings us is simple and powerful: we are all born with a brain structured to create. Creativity is not a biological exception — it is a natural function. The real differential appears in the way this skill is trained, encouraged and applied throughout life.

🧠 The Neuroscience of Creativity What once seemed to be a magical and inexplicable phenomenon reveals itself today as the result of complex and measurable neurobiological processes that occur in our brain. Creativity has ceased to be merely an artistic talent to become a strategic competence — in science, in the marketplace, and in everyday life. And here is the fascinating point: 👉 Creativity is not magic — it is biology

🧠 Disinformation and Creativity We live in an era where lying has stopped being an accident — it has become architecture.And like any sophisticated architecture, it requires design, technique and, above all, creativity. 👉 Creating a fake news story is not a random act — it is a complex cognitive process. It requires imagination, mental forecasting, emotional reading of the other person, and mastery of cognitive biases. In other words: ✨ Creating disinformation requires

🧠 The Battlefield between Truth and Emotion We live in an era in which lies have evolved. What used to be street corner rumours is now high-resolution emotional engineering — algorithms that know our fears, desires and biases better than we know ourselves. Fake news is not merely false information: it is precise neurological stimuli, designed to hijack our brain chemistry. 🧬 But there is good news: neuroscience is mapping this code. ✨

🧠 The Neuroscience of Misinformation   We live in an age where truth competes with speed. Information arrives before verification, and the brain — wired to react faster than it reflects — becomes vulnerable to what feels true, not necessarily to what is true.   Misinformation doesn’t spread because people are naive. It spreads because the human brain is efficient.

🧠 AI and Neuroscience: How Artificial Intelligence Is Revolutionising the Study of the Brain We are living in an unprecedented moment in the history of science.Artificial Intelligence (AI) — born from inspiration in the human brain — now returns to its point of origin: as a tool to decode it. What began as a biological metaphor to build machines capable of learning has become a symmetrical revolution: the brain inspires AI, and AI decodes the brain.

🧠Psychedelics in Everyday Life   Psychedelic comes from the Greek psyche (mind) and deloun (to manifest): “that which reveals the mind.” And perhaps this is what neuroscience is teaching us — not that we need substances to expand consciousness, but that the brain itself has natural pathways to access states of expanded perception, connection, and well-being.

Psychedelic Therapy: Science in Control 🧠  Psychedelic Therapy The topic of psychedelics is caught between fascination and taboo — but brain science may be rewriting its story. Today, it returns to the centre of discussions — now scientific  — no longer as a symbol of counterculture, but as a legitimate field of modern neuroscience . From psilocybin to LSD, from MDMA to DMT, substances once viewed with suspicion are now being studied in clinical contexts, with promising resu

🧠 Neuroscience of Self-Knowledge We live in an era in which self-knowledge has almost become a modern ritual — from psychedelic therapies to silent retreats, from meditation to long conversations in search of meaning. But, in the end, what are we really looking for? Neuroscience shows that the human brain already possesses natural mechanisms of consciousness expansion, and that exploring one’s own mind does not require escaping it — but rather turning inward with curiosit

🧠 Dealing with Collective Shocks Wars, attacks, natural disasters, massacres or tragedies that dominate the headlines — all these episodes leave marks that go beyond statistics. They reach something deeper: the collective nervous system.When the world seems to collapse, the brain reacts as if danger were right at the door. And even those who have not experienced the event directly can feel the effects — anxiety, anger, apathy, confusion.

🧠 Neuroscience of Political Violence These extreme acts – from attacks on institutions to online hate speech – are not only social, but also cerebral. Neuroscience reveals how the brain processes radical ideologies and violent impulses, offering clues to prevention and mitigation.Understanding this intersection between biology and ideology is essential to building societies that are more resilient to extremism.

🧠 Reducing Conflict In October 2025, the world simmers with conflicts beyond headlines. These global events ripple into our lives: heated work debates on economic impacts, family arguments over political news, or X threads turning toxic. But neuroscience offers practical techniques to transform these moments into constructive dialogue.

🧠 Neuroscience of Polarization: how the brain reinforces political divisions   Have you noticed how the world seems more divided than ever? In Brazil, the trial of Bolsonaro for attempted coup has supporters and opponents almost going at each other’s throats. Did you know the culprit behind all this might be in your head? But hold on—neuroscience explains how our brain pushes us toward these political divisions—and how they show up in the tensions of 2025. Let’s unpack th

💡 Applying Neuroscience in Work: 5 Tips to Improve Your Performance If you think that neuroscience is thing of laboratory, think again! It can be a tool powerful for the day to day in work, helping you to prepare for challenges, maintain the focus and elevate your productivity. Based in concepts as neuroplasticity, attention selective and activation cerebral – tips that focus in the individual without depend of teams or environments collectives.

🧠 Neuroethics: The Dilemmas of Brain Science The human brain is the most complex organ we know. Studying how it works has brought us extraordinary advances — from treatments for neurological diseases to technologies that allow us to control machines with thought. But, along with progress, dilemmas also arise: how far can we (or should we) go when we talk about manipulating, improving, or even “reading” the human brain?

💡 Neuroscience of Leadership: How the Brain Shapes Decisions, Empathy, and Stress If you think leadership is only about strategy, spreadsheets, and goals, it’s time to look up — literally — and focus on the brain. Remember when I said the brain is a social organ? And that a leader, more than anyone in a company, is in the spotlight and needs enough emotional intelligence to sustain themselves and influence those around them?

🧠 What does science say about intuition? Intuition is a word that sparks curiosity. It is often called the “sixth sense,” associated with hunches or that inner voice that seems to guide us in certain situations. However, far from being something mystical or supernatural, science shows that intuition is a real process of the human brain — fast, unconscious, and strongly based on our life experience.