🎨 Breaking the Myth: Creativity Is Not a Gift, It's a Skill For years, we believed that creativity was reserved for artists, geniuses and "minds out of the ordinary". The great turnaround that neuroscience brings us is simple and powerful: we are all born with a brain structured to create. Creativity is not a biological exception — it is a natural function. The real differential appears in the way this skill is trained, encouraged and applied throughout life.

 Brain and Invented Reality We live in the era of overlapping realities. Between what is seen, what is edited, and what is invented, the human brain is being forced to do something it was never designed for: to distinguish the real from the artificial. After all, the brain wasn’t born for deepfakes, AI filters, or mixed realities. Neuroscience is showing that separating the false from the convincing isn’t easy. And that, in practice, the mind doesn’t seek truth — it seek

🧠 The Immersive Brain We now live in an era where reality no longer ends at what we can touch. Amid screens, sensors and headsets, the human brain has learned to navigate hybrid worlds — spaces where the physical and digital coexist. Neuroscience has shown that within Virtual Reality (VR) or Mixed Reality (XR), the brain believes the illusion. Pupils dilate, muscles react, the heart races — even when the threat is nothing but a string of pixels.

🧠 Smart apps and Techniques that enhance Performance and Cognition We live in the era of augmented intelligence — a time when the brain and machines are starting to work together. But make no mistake: AI doesn’t replace the brain — it challenges it to evolve. If the brain is the engine, AI is the turbo. Together, they form a continuous learning system that can improve focus, creativity, memory, and decision-making.

🧠Psychedelics in Everyday Life   Psychedelic comes from the Greek psyche (mind) and deloun (to manifest): “that which reveals the mind.” And perhaps this is what neuroscience is teaching us — not that we need substances to expand consciousness, but that the brain itself has natural pathways to access states of expanded perception, connection, and well-being.

Psychedelic Therapy: Science in Control 🧠  Psychedelic Therapy The topic of psychedelics is caught between fascination and taboo — but brain science may be rewriting its story. Today, it returns to the centre of discussions — now scientific  — no longer as a symbol of counterculture, but as a legitimate field of modern neuroscience . From psilocybin to LSD, from MDMA to DMT, substances once viewed with suspicion are now being studied in clinical contexts, with promising resu

🧠 Neuroscience of Self-Knowledge We live in an era in which self-knowledge has almost become a modern ritual — from psychedelic therapies to silent retreats, from meditation to long conversations in search of meaning. But, in the end, what are we really looking for? Neuroscience shows that the human brain already possesses natural mechanisms of consciousness expansion, and that exploring one’s own mind does not require escaping it — but rather turning inward with curiosit

We live in a world where generations coexist side by side — from Baby Boomers to Millennials, from Generation Z to Alpha. Each one brings with it different ways of thinking, learning, and relating to the world. But does each generation’s brain really work differently? The answer lies in neuroscience: the human brain is highly plastic, meaning it shapes itself according to the experiences and stimuli it receives.

💼How Neuroscience Can Transform the Way You Work The world of work has changed. The rush, constant distractions, mental exhaustion and increasingly hybrid and technological models demand a new way of thinking — and, above all, a new way of acting. That's where neuroscience comes in. By understanding how your brain works, you can make smarter decisions, preserve your mental health, and improve your performance. It's not about working more, but about working better .

🧠 What is the “future of work”? The world is changing at a fast pace. Automation, artificial intelligence, remote and hybrid work models, rising burnout, and a new perspective on quality of life are transforming the way we live and produce. In this scenario of constant change and adaptability, how is our brain coping with all of it?

Discover how habits are formed in the brain, why the're so hard to break, and what neuroscience reveals aboout creating lasting behavior change. A deep, accessible, science-based explanation.

Discover how the brain creates thought, memory, and decisions with cognitive neuroscience. A clear guide to mind and brain.

Why we are talking so much about the brain today? 🧠 Why Are We Talking So Much About the Brain Today?   Open a business book, listen to...

Explore how neuroscience has evolved since 2005 - from brain imaging and plasticity to AI, epigenetics, and the ethics of brain tech.