⚡ Creativity That Emerges Under Pressure: A Neuroscientific Perspective on Emergency Stress   For a long time, we believed that creativity was synonymous with calm, contemplation and abundant time. The classic image of the "creative genius" is someone isolated, silent, without interruptions or urgencies — perhaps in a mountain cabin bathed in natural light.   But, I'm sorry to tell you, everyday human life — and neuroscience itself — tell a different story, and often a mo

🎨 Breaking the Myth: Creativity Is Not a Gift, It's a Skill For years, we believed that creativity was reserved for artists, geniuses and "minds out of the ordinary". The great turnaround that neuroscience brings us is simple and powerful: we are all born with a brain structured to create. Creativity is not a biological exception — it is a natural function. The real differential appears in the way this skill is trained, encouraged and applied throughout life.

 Brain and Invented Reality We live in the era of overlapping realities. Between what is seen, what is edited, and what is invented, the human brain is being forced to do something it was never designed for: to distinguish the real from the artificial. After all, the brain wasn’t born for deepfakes, AI filters, or mixed realities. Neuroscience is showing that separating the false from the convincing isn’t easy. And that, in practice, the mind doesn’t seek truth — it seek

🧠 AI and Neuroscience: How Artificial Intelligence Is Revolutionising the Study of the Brain We are living in an unprecedented moment in the history of science.Artificial Intelligence (AI) — born from inspiration in the human brain — now returns to its point of origin: as a tool to decode it. What began as a biological metaphor to build machines capable of learning has become a symmetrical revolution: the brain inspires AI, and AI decodes the brain.

🧠 Reducing Conflict In October 2025, the world simmers with conflicts beyond headlines. These global events ripple into our lives: heated work debates on economic impacts, family arguments over political news, or X threads turning toxic. But neuroscience offers practical techniques to transform these moments into constructive dialogue.

🧠 Neuroethics: The Dilemmas of Brain Science The human brain is the most complex organ we know. Studying how it works has brought us extraordinary advances — from treatments for neurological diseases to technologies that allow us to control machines with thought. But, along with progress, dilemmas also arise: how far can we (or should we) go when we talk about manipulating, improving, or even “reading” the human brain?

🧠 What does science say about intuition? Intuition is a word that sparks curiosity. It is often called the “sixth sense,” associated with hunches or that inner voice that seems to guide us in certain situations. However, far from being something mystical or supernatural, science shows that intuition is a real process of the human brain — fast, unconscious, and strongly based on our life experience.

Discover how the brain creates thought, memory, and decisions with cognitive neuroscience. A clear guide to mind and brain.

Why we are talking so much about the brain today? 🧠 Why Are We Talking So Much About the Brain Today?   Open a business book, listen to...