top of page
Exploring neuroscience for curious minds.
Search


THE NEUROSCIENCE OF CREATIVITY: How the Brain Generates Innovative Ideas
🧠 The Neuroscience of Creativity
What once seemed to be a magical and inexplicable phenomenon reveals itself today as the result of complex and measurable neurobiological processes that occur in our brain. Creativity has ceased to be merely an artistic talent to become a strategic competence — in science, in the marketplace, and in everyday life.
And here is the fascinating point:
👉 Creativity is not magic — it is biology
Marcela Emilia Silva do Valle Pereira Ma Emilia
3 days ago10 min read


DISINFORMATION AND CREATIVITY: How Happen the Creation of Lies
🧠 Disinformation and Creativity
We live in an era where lying has stopped being an accident — it has become architecture.And like any sophisticated architecture, it requires design, technique and, above all, creativity.
👉 Creating a fake news story is not a random act — it is a complex cognitive process. It requires imagination, mental forecasting, emotional reading of the other person, and mastery of cognitive biases.
In other words:
✨ Creating disinformation requires
Marcela Emilia Silva do Valle Pereira Ma Emilia
Nov 217 min read
bottom of page