🧠 The Battlefield between Truth and Emotion We live in an era in which lies have evolved. What used to be street corner rumours is now high-resolution emotional engineering — algorithms that know our fears, desires and biases better than we know ourselves. Fake news is not merely false information: it is precise neurological stimuli, designed to hijack our brain chemistry. 🧬 But there is good news: neuroscience is mapping this code. ✨

🧠 The Neuroscience of Misinformation   We live in an age where truth competes with speed. Information arrives before verification, and the brain — wired to react faster than it reflects — becomes vulnerable to what feels true, not necessarily to what is true.   Misinformation doesn’t spread because people are naive. It spreads because the human brain is efficient.

Discover how habits are formed in the brain, why the're so hard to break, and what neuroscience reveals aboout creating lasting behavior change. A deep, accessible, science-based explanation.