🎨 Breaking the Myth: Creativity Is Not a Gift, It's a Skill For years, we believed that creativity was reserved for artists, geniuses and "minds out of the ordinary". The great turnaround that neuroscience brings us is simple and powerful: we are all born with a brain structured to create. Creativity is not a biological exception — it is a natural function. The real differential appears in the way this skill is trained, encouraged and applied throughout life.

 Brain and Invented Reality We live in the era of overlapping realities. Between what is seen, what is edited, and what is invented, the human brain is being forced to do something it was never designed for: to distinguish the real from the artificial. After all, the brain wasn’t born for deepfakes, AI filters, or mixed realities. Neuroscience is showing that separating the false from the convincing isn’t easy. And that, in practice, the mind doesn’t seek truth — it seek

Empathy and communication are two fundamental pillars of human life. At work, in personal relationships, or even in the way we learn, the ability to understand and to be understood makes all the difference. Brain science shows that both empathy and communication are not just “social skills,” but functions deeply rooted in our nervous system. Understanding how they work helps transform the way we relate to each other and strengthen more genuine connections.

Learn how emotions, hormones, and biases affect your choice. Discover the brain mechanisms behind decisions and how to improve them.

Why we are talking so much about the brain today? 🧠 Why Are We Talking So Much About the Brain Today?   Open a business book, listen to...