We live in a world where generations coexist side by side — from Baby Boomers to Millennials, from Generation Z to Alpha. Each one brings with it different ways of thinking, learning, and relating to the world. But does each generation’s brain really work differently? The answer lies in neuroscience: the human brain is highly plastic, meaning it shapes itself according to the experiences and stimuli it receives.

Discover how the brain creates thought, memory, and decisions with cognitive neuroscience. A clear guide to mind and brain.