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DISINFORMATION AND CREATIVITY: How Happen the Creation of Lies
🧠 Disinformation and Creativity
We live in an era where lying has stopped being an accident — it has become architecture.And like any sophisticated architecture, it requires design, technique and, above all, creativity.
👉 Creating a fake news story is not a random act — it is a complex cognitive process. It requires imagination, mental forecasting, emotional reading of the other person, and mastery of cognitive biases.
In other words:
✨ Creating disinformation requires
Marcela Emilia Silva do Valle Pereira Ma Emilia
Nov 217 min read


BRAIN AND INVENTED REALITY: How the Brain Distinguishes the Real from the Artificial (or not)
Brain and Invented Reality
We live in the era of overlapping realities.
Between what is seen, what is edited, and what is invented, the human brain is being forced to do something it was never designed for: to distinguish the real from the artificial.
After all, the brain wasn’t born for deepfakes, AI filters, or mixed realities.
Neuroscience is showing that separating the false from the convincing isn’t easy.
And that, in practice, the mind doesn’t seek truth — it seek
Marcela Emilia Silva do Valle Pereira Ma Emilia
Nov 105 min read
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