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THE IMMERSIVE BRAIN: What Neuroscience reveals about Virtual Reality and Mixed Reality Experiences
🧠 The Immersive Brain
We now live in an era where reality no longer ends at what we can touch.
Amid screens, sensors and headsets, the human brain has learned to navigate hybrid worlds — spaces where the physical and digital coexist.
Neuroscience has shown that within Virtual Reality (VR) or Mixed Reality (XR), the brain believes the illusion. Pupils dilate, muscles react, the heart races — even when the threat is nothing but a string of pixels.
Marcela Emilia Silva do Valle Pereira Ma Emilia
Nov 45 min read
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